Ever thought to rent your dream wedding dress?!?! Now it is a possibility! Borrowing Magnolia - How the Modern Bride Does the Dress. Borrowing Magnolia is a virtual marketplace that connects owners of quality wedding dresses for sale or for rent with people looking for wedding dresses to buy or to borrow. The modern bride knows that buying a new gown is not the only path to her dream dress, and that's why we don't just connect buyers and sellers, but "borrowers" and lenders" as well.