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Pinned by Alison Reid

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Guinness here shows a strong example of creative QR code use as well as consumer engagement. The Guinness QR Cup reveals the code only when filled with dark beer. Scanning the cup with your smartphone, “it tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content."Alison Reid

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