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Pinned by Michelle Booth

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AD ANALYSIS 10: This clever print ad for American Airlines creates a mash-up of easily identifiable city icons, in this case the big apple of New York, cut into the shape of the Sydney Opera House. By keeping the photography simple with only the apple on a white background, viewers quickly understand the visual joke and make the connection to the new non-stop route between NY and Sydney being offered by American Airlines.Michelle Booth

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